BSB60515 ADVANCED DIPLOMA OF MARKETING
BSB61315 ADVANCED DIPLOMA OF MARKETING AND COMMUNICATION
Assessment 2 – Case Study and Research
Task 1 Manage International Marketing Performance
- How you will communicate your international marketing objectives across the SAMEX organisation in ways suited to culture, customs, level of knowledge, experience and needs of personnel?
- Prepare a plan to delegate and allocate agreed roles, responsibilities and accountabilities of staff and contractors involved in all elements of the marketing program.
- Develop a communication strategy to ensure that personnel responsible for each elements of Marketing Mix (Product, price, place and promotion) work together to meet SAMEX marketing objectives.
Task 2 Evaluate and improve International Marketing Performance
- Discuss your strategy for monitoring product/service, pricing and distribution policies in relation to market changes, and overall SAMEX requirements.
- How will you monitor overall progress against performance targets to ensure activity, quality, cost, and time requirements are met?
- Analyse, review and revise marketing objectives, outcomes and performance gaps according to the SAMEX objectives.
- Document the review of marketing performance against key performance indicators in accordance with SAMEX requirements.
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