BUSN20017: EFFECTIVE BUSINESS COMMUNICATION
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| Task Description | |||
| Assessment type: | Individual written assessment. | ||
| Weighting: | This assessment accounts for 20% of your final grade. | ||
| Due date: | The assessment is due in Week 5 Friday 10th August 2018 at 11:55 PM AEST. | ||
| Length: | There is a late deduction of one point per day after the due date. | ||
| The assessment must be between 1000-1500 words in length. Two points | |||
| Cover sheet: | will be deducted for assessments that are over or under by 200 words. | ||
| The assessment must include a cover page that contains your name, student | |||
| Style: | number, residential campus, assessment title, and lecturer and/or tutor. | ||
| The assessment must be single-spaced, 11 Point; Times New Roman. | |||
| References: | The assessment must include 5 academic references. You must use the APA | ||
| Other: | reference style. | ||
| This assessment is aimed to assess your written communication skills. | |||
| Students who do not perform well will be highly recommended to consider | |||
| training with the Academic Learning Centre (ALC). The assessment is aimed at | |||
| ensure that you have an advanced level of writing skills before you proceed | |||
| into other units in the postgraduate course. The assessment will also assess | |||
| the integrity of your work. Given all students will do the same assessment, | |||
| plagiarism will be monitored to ensure that your submitted work is original | |||
| and not purchased or copied from other students. Where assessments are | |||
| Task description: | found to be similar, penalties may apply in accord with University policy. | ||
| In this task, you will write a memo in response to the case study provided | |||
| below. The memo must be logically structured, free of grammatical errors, | |||
| professionally styled; in addition, follow the writing conventions for memos | |||
| Case study: | as discussed in the lecture and supporting material. | ||
| You are the CEO of Data Solutions, which is a medium sized company that | |||
| sells data management software. The company is based in Brisbane and has | |||
| offices in both Melbourne and Sydney. You have become aware that | |||
| although the external marketing and promotions communications are | |||
| effective there is a problem with internal communication. There are | |||
| Problems: | three primary general problems: | ||
| 1. Decisions made at the executive level are not being communicated clearly | |||
| and in a timely manner to the employees. | |||
| 2. For the most part supervisors and employees do not work in the same | |||
| offices. Due to this situation, the supervisor to employee communication is | |||
| ineffective. | |||
| 3. Emails are being sent out that are unprofessional. | |||
| With these problems in mind, you undertake research in order to | |||
| understand these problems more specifically and come up with logical and | |||
| practical recommendations to solve these problems. As you refine you | |||
| knowledge of these problems you narrow each one down to one specific | |||
| issue. So for example for problem one, the issue could be that the | |||
| employees do not understand why decisions are being made. For problem | |||
| two, the issue could be that employees do not feel comfortable seeking | |||
| work-related feedback from their supervisors. As you develop you | |||
| recommendations you make sure that you clearly link the problems to the | |||
| solutions (as articulated within the recommendations). Having this | |||
the information you now write a memo to all of the members of the organization. You will write the memo based upon the following structure.
busn20017
Outline of Memo:
- Opening
- To:
- From:
- Date:
- Subject:
- Objectives and background
- Specific purpose
- General purpose
- Context
- Problems
- Problem one—quantitative and qualitative significance
- Problem two—quantitative and qualitative significance
- Problem three—quantitative and qualitative significance
- Action steps to solve the problems
- Problem one
- Problem two
- Problem three
- Closing
- Briefly outline a synopsis of the memo
- Offer assistance and provide contact details
- References—APA style.
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busn20017
visit at: BU041 – A1 Why Corporate Social Responsibility Matters