BUSN20017: EFFECTIVE BUSINESS COMMUNICATION 2

BUSN20017: EFFECTIVE BUSINESS COMMUNICATION

BUSN20017: EFFECTIVE BUSINESS COMMUNICATION

Task Description
Assessment type: Individual written assessment.
Weighting: This assessment accounts for 20% of your final grade.
Due date: The assessment is due in Week 5 Friday 10th August 2018 at 11:55 PM AEST.
Length: There is a late deduction of one point per day after the due date.
The assessment must be between 1000-1500 words in length. Two points
Cover sheet: will be deducted for assessments that are over or under by 200 words.
The assessment must include a cover page that contains your name, student
Style: number, residential campus, assessment title, and lecturer and/or tutor.
The assessment must be single-spaced, 11 Point; Times New Roman.
References: The assessment must include 5 academic references. You must use the APA
Other: reference style.
This assessment is aimed to assess your written communication skills.
Students who do not perform well will be highly recommended to consider
training with the Academic Learning Centre (ALC). The assessment is aimed at
ensure that you have an advanced level of writing skills before you proceed
into other units in the postgraduate course. The assessment will also assess
the integrity of your work. Given all students will do the same assessment,
plagiarism will be monitored to ensure that your submitted work is original
and not purchased or copied from other students. Where assessments are
Task description: found to be similar, penalties may apply in accord with University policy.
In this task, you will write a memo in response to the case study provided
below. The memo must be logically structured, free of grammatical errors,
professionally styled; in addition, follow the writing conventions for memos
Case study: as discussed in the lecture and supporting material.
You are the CEO of Data Solutions, which is a medium sized company that
sells data management software. The company is based in Brisbane and has
offices in both Melbourne and Sydney. You have become aware that
although the external marketing and promotions communications are
effective there is a problem with internal communication. There are
Problems: three primary general problems:
1. Decisions made at the executive level are not being communicated clearly
and in a timely manner to the employees.
2. For the most part supervisors and employees do not work in the same
offices. Due to this situation, the supervisor to employee communication is
ineffective.
3. Emails are being sent out that are unprofessional.
With these problems in mind, you undertake research in order to
understand these problems more specifically and come up with logical and
practical recommendations to solve these problems. As you refine you
knowledge of these problems you narrow each one down to one specific
issue. So for example for problem one, the issue could be that the
employees do not understand why decisions are being made. For problem
two, the issue could be that employees do not feel comfortable seeking
work-related feedback from their supervisors. As you develop you
recommendations you make sure that you clearly link the problems to the
solutions (as articulated within the recommendations). Having this

the information you now write a memo to all of the members of the organization. You will write the memo based upon the following structure.

 

Outline of Memo:

  • Opening
    1. To:
    2. From:
    3. Date:
    4. Subject:
  • Objectives and background
    1. Specific purpose
    2. General purpose
  • Context
  • Problems
    1. Problem one—quantitative and qualitative significance
    2. Problem two—quantitative and qualitative significance
    3. Problem three—quantitative and qualitative significance
  • Action steps to solve the problems
    1. Problem one
    2. Problem two
    3. Problem three
  • Closing
    1. Briefly outline a synopsis of the memo
    2. Offer assistance and provide contact details
  • References—APA style.

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