ITECH3301 E-Commerce Systems and Technologies 2

ITECH3301 E-Commerce Systems and Technologies

ITECH3301 E-Commerce Systems and Technologies Assignment Help

The course E-commerce systems and technologies is a detailed introduction to the electronic world of commerce. Topics covered during the semester embrace fundamentals of e-commerce, business models and revenue models of e-commerce, e-commerce infrastructure, software systems and hardware, electronic merchandising and online payment methods, protocols and standards for e-commerce, design, maintenance and administration of e-commerce sites, security and privacy of e-commerce sites, social, legal, environmental, political, and technical problems in e-commerce.

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Some of the topics we have taught are as follows:

  1. Electronic commerce: An introduction
    • Electronic commerce defined
    • Who should use the Internet?
    • Why use the Internet?
    • Disintermediation
  2. Electronic commerce technology
    • Internet technology
    • Infrastructure
    • Electronic publishing
    • Electronic commerce topologies
    • Electronic money
  3. Web strategy: Attracting and retaining visitors
    • Types of attractors
    • Attractiveness factors
    • Sustainable attractiveness
    • Strategies for attractors
  4. Promotion: Integrated Web communications
  5. Promotion & purchase: Measuring effectiveness
    • The Internet and the World Wide Web
    • An electronic trade show and a virtual flea market
    • The role of the Web in the marketing communication mix
    • Web marketing communication: a conceptual framework
  6. Distribution
    • What is the purpose of a distribution strategy?
    • What does technology do?
    • The Internet distribution matrix
    • The effects of technology on distribution channels
    • Some long-term effects
  7. Service
    • What makes services different?
    • Cyber service
    • Pricing
    • Web pricing and the dynamics of markets
    • Flattening the pyramid and narrowing the scope of marketing
  8. Post-Modernism and the Web: Societal effects
    • What is modernism?
    • Electronic Commerce 4 A Global Text Fragmentation
    • Dedifferentiation
    • Time and space

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