MGT302A Strategic Management Case Study
- Describe various key strategic management processes (strategic inputs, strategic actions, and strategic outcomes)
- Discuss, assess and analyze the internal and external environments of an organization to determine resources, capabilities and core competencies
- Develop and critique the implementation of strategic responses to current and future issues facing the global business environment
- Evaluate business and corporate level strategy and identify the key risks associated with these strategies
- Evaluate an organizations ability to effectively implement business/corporate strategies
Case study questions:
The following questions are based on the case “ Lululemon A thletica Inc.” ( Hitt , M.A., Ireland, R.D. and Hoskisson, R.E. 2015 , Strategic Management: Competitiveness & Globalisation: Concepts and Cases, 11e, Cengage Learning, Case 22, pgs 283 – 294)
- Critically evaluate L ululemon’s competitive environment. Does the company have a source of (sustainable) competitive advantage?
- Based on an analysis of the internal environment, discuss t he company’s capabilities, and core competencies. Does Lululemon have any weaknesses that can impact its ability to compete in the future?
- What are the trends and conditions in the external environment that will have a dominant influence on the firm’s strategic actions? In what ways (if any) should Lululemon change its strategic direction?
- W hat are the advantages of L ululemon’s business level strategy ? What are the risks?
- As the company grows and expands internationally, what challenges is it likely to face? What recommendations can you make to reduce these potential risks?
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