Technical Research and Concept Generation | Research
Assignment: 1B – Market research, technical research and concept generation
| 2/8 | Assignment: 1B – Market research, technical research and concept generation | ||||||||
| Weight | 10% (graded and marked) | ||||||||
| Submission process | Uploaded via CloudDeakin (Assignment 1B dropbox) as 1 document | ||||||||
| Format | • Individual original written report with appendices | ||||||||
| • 1 PDF or DOCX file | |||||||||
| • Word limit: 1,700 – 2,500 words (references and appendices excluded) | |||||||||
| Objective | This report documents the second part of your background research process from market to technical research as well as your | ||||||||
| concept generation phase. You will use this report too as the resource foundation of your detailed design process. | |||||||||
| Individual vs. teamwork | You write your own report individually from your perspective and with your own words. However, you work in a team. Each team is | ||||||||
| encouraged to allocate data collection tasks among team members. You share collected data and other resources within your team. | |||||||||
| You work on your own concept generation process, but you are encouraged to discuss your ideas with other team members. | |||||||||
| Your report should be data-driven containing only the information relevant for the problem you are solving. As the report is a | |||||||||
| documentation of your | |||||||||
| applied research, there is no need to provide long elaborations on generally known topics (you can refer this | |||||||||
| Report writing | to literature). All your (and your team’s) decisions should be well explained. All collected data and main creative outputs should be | ||||||||
| well analysed and explained in nontechnical language in order to be accessible to different type of readers (e.g. managers with non- | |||||||||
| engineering background). Some information can be provided in tables (e.g. benchmarking). It is expected from students to refer | |||||||||
| various reliable resources including scientific journals, professional magazines, governmental reports, etc. | |||||||||
| The report should be readable and visually appealing. Think about the layout and consider to include section headings, appropriate | |||||||||
| Report visual presentation | headers and footers, page numbers, equations, diagrams, tables, charts, figure captions (with references), in text or footnote | ||||||||
| references, etc. Visual representations of your design process are an important part of your product development process and | |||||||||
| communication of its results, so ensure you include images related to your background research (your photographs and referred | |||||||||
| images), photographs/scans of your concepts/designs, etc. | |||||||||
| 1. Perform market analyses in order to design a sustainable and environmentally friendly product. Explore market research | |||||||||
| techniques and philosophies in design and product development to perform the analyses. | |||||||||
| Assessment tasks | 2. Perform technical analyses in order to design a sustainable and environmentally friendly product. Explore technical research | ||||||||
| techniques and philosophies in design and product development to perform the analyses. | |||||||||
| 3. Apply design skills to generate concepts. | |||||||||
| Provided methods (see deliverables) will assist you to complete this task. | |||||||||
| ULOs | ULO2, ULO3 | ||||||||
| Each assignment must include * | • Cover page – Provided template | ||||||||
| • References – Content related to weekly tasks only | |||||||||
| • Appendices – Content related to weekly tasks only | |||||||||
| * See ‘Visual presentation and readability’ for details. ‘Visual presentation and readability’ will only be assessed in Complete report | |||||||||
| (Assignment 8), however, it will help you to have your work more organised. Only the content of references and appendices will be | |||||||||
| Important! | assessed in Assignments 1A, 1B, 1C, 2A 2B, their visual presentation, organisation and readability will be assessed in Complete | ||||||||
| report (Assignment 2C). Please remember that High Distinction (HD) marks are associated with a succinct high quality | |||||||||
| discussion showcasing technical, breadth and depth concepts that complies with a word limit criteria. | |||||||||
Assignment deliverables and rubrics (marking criteria)
| Main concepts | Deliverables | Marking criteria | Didn’t meet | standard or not | enough evidence | Working towards | proficiency | Exemplary | |||||||||||||
| (See also: Each assignment must include; | |||||||||||||||||||||
| Report writing and other) | |||||||||||||||||||||
| Determination of the local and global market size (potential buyers and | 0 | 1.136 | 2.27 | ||||||||||||||||||
| sellers). | |||||||||||||||||||||
| Local and global market analysis: Individual analysis and | |||||||||||||||||||||
| How is my product placed to compete? What is the customer attraction | |||||||||||||||||||||
| quantification of local and global market. | or purchasing potential of the product (How many units could you sell | 0 | 1.136 | 2.27 | |||||||||||||||||
| or how many users could you reach) according to your a) end-user, b) | |||||||||||||||||||||
| market share (competitors)? – local and global data | |||||||||||||||||||||
| Competitor benchmarking: Individual discussion about | Benchmarking analysis table with a minimum of 3 relevant examples | 0 | 1.136 | 2.27 | |||||||||||||||||
| relevant competitors’ product solutions (a minimum of 3) with | |||||||||||||||||||||
| per team | |||||||||||||||||||||
| a brief analysis. One table per team, images are desirable | |||||||||||||||||||||
| (shared collected data within team). | Individual discussion on findings | 0 | 1.136 | 2.27 | |||||||||||||||||
| Product price point: Individual discussion about the retail | Retail price | 0 | 1.136 | 2.27 | |||||||||||||||||
| 1. Report Chapters: Market | price you are targeting and why (shared collected data within | ||||||||||||||||||||
| research (25%) | team). | Justification | 0 | 1.136 | 2.27 | ||||||||||||||||
| Patent search: Individual discussion about awareness of 3 | Patent analysis table with 3 current protected solutions with images per | 0 | 1.136 | 2.27 | |||||||||||||||||
| current protected solutions and development avenues that | |||||||||||||||||||||
| team | |||||||||||||||||||||
| have been registered with a brief analysis; can be delivered | |||||||||||||||||||||
| as a table, images are desirable (shared collected data | Individual discussion about the strategies not to infringe | 0 | 1.136 | 2.27 | |||||||||||||||||
| within team). | |||||||||||||||||||||
| Legislations and standards: Individual discussion about | Major currently enforced standards | 0 | 1.136 | 2.27 | |||||||||||||||||
| currently enforced standards (quality benchmark for design), | |||||||||||||||||||||
| relevant legislation and regulatory bodies (commercial | |||||||||||||||||||||
| product laws – environmental, production, material, | Major Australian regulatory bodies | 0 | 1.136 | 2.27 | |||||||||||||||||
| consumers, etc.). | |||||||||||||||||||||
| Market research synthesis: Individual discussion and | Individual proposal about taking your product to market based on this | 0 | 1.136 | 2.27 | |||||||||||||||||
| applicability of your market research in your product. | chapter research | ||||||||||||||||||||
| Evidence of current and emerging trends associated with | 0 | 2.5 | 5 | ||||||||||||||||||
| materials/technologies | |||||||||||||||||||||
| Current and emerging trends: Individual discussion about | |||||||||||||||||||||
| Evidence of current and emerging trends associated with production | |||||||||||||||||||||
| current and emerging trends (technology, tools, materials, | 0 | 2.5 | 5 | ||||||||||||||||||
| 2. Report Chapters: Technical | production processes, product resolution/aesthetics) to be | processes | |||||||||||||||||||
| considered (shared collected data within team; images are | Evidence of current and emerging trends/tools associated with user | 0 | 2.5 | 5 | |||||||||||||||||
| research (25%) | |||||||||||||||||||||
| desirable). | interaction/experience design (UX, UI, ergonomics and dexterity) | ||||||||||||||||||||
| Evidence of current and emerging trends/tools associated with | 0 | 2.5 | 5 | ||||||||||||||||||
| aesthetics (psychological acceptance) | |||||||||||||||||||||
| Technical research synthesis: Individual discussion and | Individual proposal about implementation of your technical research | 0 | 2.5 | 5 | |||||||||||||||||
| applicability of your technical research in your product. | findings in your design direction | ||||||||||||||||||||
| Inspiration board: One digital or readable hand-drawn | Mind-map (text) | 0 | 2.5 | 6.25 | |||||||||||||||||
| inspirational board per team. This must include a | |||||||||||||||||||||
| 3. Report Chapters: Concept | combination of a mind map (text) and a mood board | ||||||||||||||||||||
| Mood board (images) | 0 | 2.5 | 6.25 | ||||||||||||||||||
| (images) integrated into one piece. | |||||||||||||||||||||
| generation (50%) | |||||||||||||||||||||
| Hand sketches and storyboards: Individual quick notated | Schematic of form/shape/composition exploration (2 pages) | 0 | 2.5 | 6.25 | |||||||||||||||||
| hand sketches/schematics and storyboards representing | |||||||||||||||||||||
SEM721 – Product
| ideas as well as potential user interactions, context, and | Exploration of product context and envoronmental scenarios (where | |||||||||||||||
| scale. A minimum of 4 scanned full A4 pages or equivalent | does the product lives and functions and considerations for the user; 1 | 0 | 2.5 | 6.25 | ||||||||||||
| per student. Images should be included in appendices with | page) | |||||||||||||||
| most relevant sketches directly in the report body; use image | ||||||||||||||||
| Scale, user interaction and operation (1 page) | 0 | 2.5 | 6.25 | |||||||||||||
| captions and basic explanations. | ||||||||||||||||
| Mock-ups: Individual evidence of practical learning and | Findings of a study of prototype composition | 0 | 2.5 | 6.25 | ||||||||||||
| testing to study composition, functionality/ergonomics and | Findings of a study of prototype functionality/ergonomics | 0 | 2.5 | 6.25 | ||||||||||||
| scale. Take into account user interaction using simple | ||||||||||||||||
| physical models. Use captioned visuals, and basic | Findings of a study of prototype scale | 0 | 2.5 | 6.25 | ||||||||||||
| explanations of your learnings to present in report. | ||||||||||||||||
| Total points | 0 | 50 | 100 | |||||||||||||
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