MNG932002 Strategy and Case Analysis
Assessment 3 – Case Study
Due Date: 29 January 2018
Value: 50% (marked out of 50)
Instructions
During the 80s and 90s, Blockbuster dominated the US home video rental market. However,
the emergence of Netflix in 1997 with its ‘rental by mail’ model challenged Blockbuster’s business model (and market dominance). Blockbuster’s market position was further weakened when Netflix began to stream video content directly to consumers’ computers. In
this case study, you are required to prepare a 3,000-word report which examines how “Netflix beat Blockbuster Video”. In preparing your report, please consider the role of technological diffusion, first movers and followers, and innovation. In addition, please consider whether Netflix will continue to remain as the dominant online streaming provider in the US?
MNG932002 Strategy and case analysis
Your report must be structured as follows:
- Introduction (5 marks)
- Institutional Background (5 marks)
2.1 A brief history of Blockbuster
2.2. A brief history of Netflix
- How Netflix beat Blockbuster (20 marks)
3.1 Changing technology
3.2 Retail outlets versus operating online
3.3 Pricing strategies
3.4 Netflix’s innovations
- Will Netflix remains the dominant provider of online video streaming? (15 marks)
MNG932002 Strategy and case analysis
4.1 Netflix stumbles: The demise of Qwikster
4.2 Netflix rebuilds: The rise of original content
4.3 The future of Netflix
- Conclusion (5 marks)
Tips for preparing your report:
Define your terms;
Clearly explain the concepts;
Make use of multiple industries and academic references (minimum of five); and
Keep to the word limit.
MNG932002 Strategy and case analysis
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